Modern Philosophy Essay Example for Free

Modern Philosophy Essay Herman Ebbinghaus has pointed out that psychology and philosophy are intertwined one way or the other. In order for Psychologists to study human behavior, as well as metal process, they must go step back and consider being philosophical. One must be rational and logical when studying this process and behavior, thus going back to psychology’s roots. Towards the end of the Renaissance period, Rene Descartes emerged and was tagged as the father of Modern Philosophy. As mentioned, Philosophy and Psychology work hand in hand in analyzing human behavior. Descartes’ ideas were formed when he said that he found formal education with the Jesuits was not enough to feed his thirst for knowledge and distraught on the lack of knowledge that was fed to him during his college or scholastic days. Because of this he opted to explore and find things out on his own. Descartes strong desire to get answers and fill his doubts with facts and certainties; he spent his time finding ways to unite all knowledge. Though a philosopher, he â€Å"for example, he combined his interests in optics and physiology by extracting the eye of an ox and examining the properties of the lens, thereby discovering the fact that retinal images are inverted (as cited, Vrooman, 1970). † Descartes had four rules: First, he would accept nothing as true unless it presented itself so clearly and distinctly to my mind that there was no reason to doubt it (Descartes, 1637/1960, p. 15). Second, he would take problems and analyze them, reducing them to their fundamental elements. Third, he would systematically work from the simplest of these elements to the more complex, and fourth, he would carefully review his conclusions to be certain of omitting nothing. As a rationalist, he has said that reasoning is innate in humans. The capacity to think and put logic and into, perhaps a situation or event in a person’s life is something that is natural and that people do not rely on just experience. People are given the gift to think and make decisions, and these are made and achieved because of man’s ability to rationalize and think logically. Because he was a scientist and a mathematician, he believed that one must doubt on things that has no basis and can not be explained. Cognitive Psychology deals with mental process or the mental state of a person. For instance, studying or analyzing the mental state of a child. According to Jean Piaget, a person’s mental growth had education as a key role in a child’s mental development. It is said that, it is our teachers or mentors that one develops his perception and thinking, among others. In relation to Ebbinghaus’ study of Memory and Forgetting, experiments have been made in order to analyze a person’s capability to memorize and forget. With the help of research and methodology, and Ebbinghaus’ invention of some tests for memory retention, we begin to understand how memory works and improved. What stuck me most on Watson’s manifesto is his strong point and statement that man’s behavior or contribution has been applied to different facets of life and education. Upon reading this, I realized I believed and agree to his principles and view. Psychology is about behavior and a person’s behavior is linked to how he thinks. There is an array of reasons why a person acts or behaves in a certain way. This may be contributed by life experiences, family background, culture or influences of peers. A person may act differently because of their beliefs as well and their way of living. Behavior is also an expression of one’s feelings and emotions. An art fanatic or an artist may act differently or a little bit off the edge, but to them, their behavior and ways are but normal and they are merely expressing themselves, with the way they talk, dress or even walk. Another example is a person’s cultural beliefs and practices. Because people emerged and come from different races and cultures, they act and behave differently. Cultural beliefs are formed in our minds at very young age. These were passed on to us by our parent or ancestors. And from that very young age, till the time that we grow old, those teachings will remain if not in our hearts but in our subconscious. Even though we move away from our birthplace, one way or the other, in spite the influence of the today’s generation and the ever so changing world, we still go back to our own roots and ways. References (N. A. ). DESCARTES: THE BEGINNINGS OF MODERN PHILOSOPHY AND SCIENCE (N. A.). Chapter 10: JOHN B. WATSONAND THE FOUNDING OF BEHAVIORISM

Power of Persuasion in Narrative of the Life of Frederick Douglass Essa

Power of Persuasion in Narrative of the Life of Frederick Douglass      Ã‚  Ã‚   In order to convince, one must fist charm the inner feelings of the audience. In Frederick Douglass's Narrative of the Life of Frederick Douglass, he appeals to the interest of the reader through his first hand accounts of slavery, his use of irony in these descriptions, and his balance between evasiveness and frankness.    Douglass's descriptions of the severity of slave life are filled with horrific details able to reach even the coldest hearts. The beginning of the narrative tells of how Douglass lacks one of the most celebrated identities of humans - the knowledge of ones own age. "I have no accurate knowledge of my age, never having seen any authentic record containing it. By far the larger part of the slaves know as little of their ages as horses know of theirs, and it is the wish of most masters within my knowledge to keep their slaves thus ignorant." (12) In saying this Douglass is showing how low the life of a slave is compared to other humans. The idea of slaves being seen as merely work animals is placed into the minds of the reader to set an idea for the rest of the book.    Douglass also gives accounts of the horrific treatment of slaves by the plantation owner. "He (Master) would at times seem to take great pleasure in whipping a slave. I have often been awakened at dawn by the most heart-rending shrieks of an own aunt of mine, whom he used to tie up to a joist, and whip upon her naked back till she was literally covered with blood."(14) He mentions the tangible blood and shrieks to emphasize the pain and torture of a human being. This slave bleeds like any other person and so it is easier for a reader ... ...ed when I first met her at the door, -- a woman of the kindest heart and finest feelings."(28) Douglass even admits that it is rare to find a slave holder who is completely bad. "Bad as all slaveholders are, we seldom meet one destitute of every element of character commanding respect."(39)    In using descriptions of slave life, ironic situations, and general frankness, Douglass is appealing to the emotions of his audience. Douglass is letting people know of the terrors of slavery by touching their emotions. He gets them motivated by being interesting and then builds upon this by describing his life in simple terms that all humans can relate to.    Work cited: All references are to Frederick Douglass, Narrative of the Life of Frederick Douglass, An American Slave, Written by Himself (New York, N.Y.: W.W. Norton and Company, 1997).   

Natural monopoly Essay

The concept of â€Å"Natural Monopoly† comes from economics. It is a situation in which majority of the portion of market is covered by a single firm or company. The goods, services or products offered by the company covers the maximum portion of the market. A Natural Monopoly is a situation in which the cost of producing the product (goods or services) is lower due to economies of scale. In a situation of Natural Monopoly, there are no close substitutes to offer the same product or services. Economies of scale is a situation or condition in which the cost to a company of producing or supplying each additional unit of a product or service decreases as the volume of output increases. Economies of scale is not the only reason for the existence of monopoly. A Natural Monopoly also exists because of sole access to a particular resource or technology and because of the use of non-market means to eliminate competition, including buying up competitors and colluding with customers or suppliers to discriminate against competitors. A Natural Monopoly also exists even if there are multiple competitors in the market. In such case, the firm which can attain the largest volume of output and the lowest production cost will be called as a Natural Monopoly. All the other firms will have to exit the industry because they are unable to compete on a price basis. Basically, it is very difficult for any competitor to enter the market of natural monopoly because of very high cost of production facilities which includes the cost of infrastructure. There is also a high uncertainty among the intended competitors that they will be able to oust the existing monopolist. Some of the most commonly used examples for natural monopoly are utilities such as water supply system, electric power transmission system, railroads and pipelines. Though it is very difficult for any intended competitor to enter the market of natural monopoly, but it is very important for us to remember that natural monopoly is not permanent. This is because technological advances can lead to the development of new forms of competition for an industry, change its cost structure and affect the demands for its products. For example, canals were once a natural monopoly for bulk transport in parts of Europe and the U. S. , but these monopolies disintegrated during the nineteenth century as a result of the development of railway.

Female Offenders And Male Offenders - 2439 Words

Statistics show that the number of female offenders in the legal system has been increasing steadily. The number of female offenders entering the American justice system is growing at a rate faster than males. Statistics from the United States in 2010 show the female offender population to be increasing by 2.7% each year, compared to the male population at a rate of 1.8% each year, with similar statistics being seen in other Western countries (West Sabol, 2010). The continued increase has made understanding female offenders and their catalysts for committing crime more imperative. Despite the general consensus that the number of females involved in crime is continuing to rise, males are still the dominant gender committing crimes, especially for violent offences. This may be why there is a continued lack of research on female offenders using a gender specific approach that accounts for gender differences. Historically, female offenders have been primarily studied using a gender-neutral model comprising mainly male offenders. Although there is support that a gender-neutral model can effectively apply to both male and female offenders (van der Knaap et al. 2012), there has been an ongoing debate on whether the pathways and processes that lead to female offending can be successfully explained and ultimately applied to interventions and preventions by using theories originally created to explain male crime (Steffensmeier Allan, 1996). Female offenders The minimal researchShow MoreRelatedMale vs. Female Offenders2095 Words   |  9 Pagesworld is predominately male dominated. As the years go by, female incarceration levels have been rapidly increasing. The prisons in early days didn’t have to worry about dealing with two different types of inmates as there were not that many females incarcerated. While male and female inmates do have some similarities, they also have some distinct differences. The way they conduct themselves in prison are different; as are they way they interact with other inmates. Males typically are in prisonRead MoreMale And Female Offenders Alike898 Words   |  4 PagesMale and female offenders alike are incarcerated every day for various reasons. Some commit violent crimes while others are arrested for drug use or public-order offenses. The difference between the two are the rates at which they are incarcerated, the length or harshness of their sentences, for the same or similar crimes committed, p atterns of drug use, and previous correctional history. While men still lead in violent crime rates, 54.3 percent male verse 36.6 percent female, women are more likelyRead MoreMale And Female Felony Level Offenders1288 Words   |  6 Pagesfor this three-year study are adult male and female felony level offenders. My sample frame are all adult male and female felony level offenders being released from Ohio prisons to transitional living. My sample will be 100 male and female felony level offenders being released from a prison during the periods of January 1st, 2017-July 31st 2017 that complete a survey at every check in totaling 600 offenders in all (300 male and 300 female offenders). The offenders will participate in completing a surveyRead More Female Sex Offenders: Perception is Not Reality1640 Words   |  7 Pagestreats female sex offenders differently than male sex offenders, the punishments of female sex offenders are more lenient than men who commit the same types of crimes, and the differences between male and female victims are all perception and not reality. Objective considerations to additional factors make the perceptions baseless. These additional factors solidify the factual differences between male and female sex offenders. The acceptance that the court system often treats female offenders differentlyRead MoreThe Need For Risk / Needs Assessment1731 Words   |  7 Pagesjuvenile offenders. There are many different instruments used to help classify delinquent youths and their likelihood of reoffending. Risk / needs assessment were primarily designed to the male population. Many researchers have examined gendered differences and feel as if there should be a â€Å"different need† approach that should be in place for women (Stephane M. Shepherd, 2012). Further researchers have found that females commit crime just as harsh and harmful as male juvenile offenders. By examiningRead MorePurpose And Need For Study804 Words   |  4 Pagesgap in offending over time and the use of the NCVS to illuminate such changes. address the issue of counting female and male involvement in multiple-offender incidents, and the weighting adjustments to account for changes in the redesigned NCVS. The gender gap in violent offending appears to have narrowed over time, largely because male decreases in offending have been greater than female decreases since the middle 1990s. The researchers seeks to introduce the new trends in the gender gap in offendingRead MoreFemale Offenders : Involvement Within Criminal Justice System Essay1603 Words   |  7 PagesSantigo 　　　　Crimnal Investigation 　　　　Dr.Ray 　　　　12-3-16 　　　　 　　　　Female Offenders: Involvement within Criminal Justice System 　　　　 　　　　Fines are preferable to imprisonment and other types of punishment because they are more efficient. With a fine, the punishment to offenders is also revenue to the State. According to Bureau of Justice Statistics, females are account for 14 percent of the violent crimes. The growing rate of females incarceration calls for a critical evaluation of social impact ofRead MoreThe Alcohols/Drug Scale Identifies Use in Youth1278 Words   |  6 Pagesdifferences between maltreated and non-maltreated female juvenile offenders (Roe-Sepowitz and Krysik, 2008). The results indicate that a majority of 118 female juvenile sex offenders had many environmental stressors in their childhood. The environmental stressor include poor household conditions, broken and messy families, low parental care or contact, substance and alcohol use, and severe school and psychological issues, etc. Female juvenile sex offenders who were maltreated as children were more likelyRead MoreThe Housing of Women in Correctional Facilities: Targeting the Specific Needs of Female Offenders663 Words   |  3 Pagesthe first female correctional facility was opened in 1873. While this concept has evolved since then, the objectives of corrections have remained similar as its geared towards incapacitation, deterrence, retribution, and rehabilitation. Nonetheless, the impact of these objectives on male and female criminals is an issue that has been rarely discussed despite of the fact that gender differences have been critical in many correctional issues. Unlike male offenders, many female offenders are increasinglyRead MoreThe Theories Of Female Offenders965 Words   |  4 PagesTheories of female offenders Most of the theories of crime was developed to explain male crimes by male criminologists. For decades, women offending challenges traditional theoretical explanations of crime, which were developed to explain male offenders. There were a few debates that indicate the concern of whether the theories were being used equally to explain both female and male crime. Criminologists came to a conclusion that the traditional theories are male-specific theories. For that particular

The Sexual Abuse Of Children Essay - 1021 Words

The sexual abuse of children is a devastating experience that robs children of their childhood. The ramifications of these horrific actions can continue to haunt these poor children for years and rob them of their adulthood as well. Yet each year, too many children have to live through this. â€Å"The U.S. Department of Health and Human Services (2008) states that nearly 80,000 American children were victims of sexual abuse in 2006.† (Hornor, 2010, p. 358) While that number is astronomically high, there are many myths surrounding who is typically responsible for these situations of abuse. Perhaps the most popular myth about these situations, is that the majority of actual child abusers are usually strangers or childcare workers. With the help of social science research, I can confidently say that this myth is completely false. â€Å"Stranger danger† is a phrase that every child is taught in hopes that they will avoid finding themselves in a compromising and unsafe situation. While that is a great thing to be teaching our children, it is not the most accurate or effective way to solely prevent childhood sexual abuse. According to social science research, â€Å"90% of child sexual abuse victims know the perpetrator in some way and 68% are abused by a family member.† (Osadan Reid, 2015, p. 32) These statistics show us that most of the children who suffer this abuse are not just picked up by a random stranger while they are outside playing. They are being taken advantage of byShow MoreRelatedChild Sexual Abuse And Children1301 Words   |  6 PagesChild sexual abuse effects tens of thousands of children, and young teens every year. With the rate of this issues, parents and other adults are not prepared nor willing to deal with problems of their children or family members been sexual abused. Child sexual abuse can take many forms, but it’s always a violation of a young person’s rights, and it increases the risk of many ad verse physical and mental health conditions. Furthermore, child sexual abuse is defined as direct genital contact and indirectRead MoreThe Effects Of Sexual Abuse On Children Essay1626 Words   |  7 Pagesthere are individuals who act on horrible inexplicable instincts such as molesting a child or even to the point of sexually abusing a child. We as a society are constantly bombarded with reports of extreme sexual abuse cases of children and even infants. When we read or see a report of sexual abuse in the news the first thing that comes to mind is, what sick individual would think to do that to such an innocent child. More often than not the culprit ends up being an individual that fits the profileRead MoreThe Effects Of Sexual Abuse On Children1441 Words   |  6 Pagesparent abuse something they created? A person that is abused feels alone because they do not have a real parent figure, nor a family member to talk to. Some parents claim they spank the child; however, hit the c hild more than once. Abused children not only experience the effects of the abuse in childhood, but it also becomes a lifelong battle into adulthood. There are several types of abuse; emotional abuse, neglect, physical abuse, family violence, sexual abuse, and organised sexual abuse (â€Å"Impact†Read MoreSexual Abuse And Its Effect On Children1517 Words   |  7 Pages In the state of California predatory offenses consist of sexual battery by restraint, misdemeanor child molestation, lewd and lascivious acts with a child under the age of 14 or 15, continuous abuse of a child, statutory rape, annoying a molested child under the age of 18, oral copulation, solicitation of a minor, continuous sexual abuse of a child, and lewd and lascivious of a child under the age of 14. Sexual crimes is one of the most world wide offense, and in California is no different fromRead MoreThe Effects Of Sexual Abuse On Children Essay1954 Words   |  8 PagesIntroduction Of the many problems faced by children and adolescents, few provoke such moral outrage as childhood sexual abuse. Many times, as on the television show â€Å"To Catch a Predator†, such abuse can be inflicted by strangers who may gradually become familiar with the child online. Sadly, however, often times the perpetrator of sexual abuse on children is someone much more familiar to the child- someone the child may even love. Sexual abuse can be hard to define because of the many differentRead MoreSexual Abuse And Its Effects On Children Essay3457 Words   |  14 PagesChild sexual abuse is any interaction between a child and an adult (or another child) in which the child is used for the sexual stimulation of the perpetrator or an observer. According to the Indian law, anybody below the age of 18 years is defined as a child. Child sexual abuse has long remained a topic of taboo, until recently where people have shown openness to be aware of its prevalence and its effects on children. People have found it difficult to acknowledge the fact that sexual abuse of childrenRead MoreSexual Abuse And Its Effect On Children Essay2449 Words   |  10 PagesChild sexual abuse is a subject that has received much attention in recent years and has caused some concern’s in our society. Sexual abuse is when one person dominates and exploits another person by the means of suggestion or sexual activity. This form of abuse continues to pose serious and pervasive mental health complications to the victim and their family. â€Å"There is increasing documentation that a child and adolescent victims of sexual abuse and their non-offending parents and siblings areRead MoreThe Effects of Sexual Abuse on Children4542 Words   |  18 PagesPediatricians see children as their patients and are therefore bound to come int o contact with child sexual abuse. Some of these children may have symptoms and signs, and if they have not disclosed the abuse they depend on a doctor to initiate concern about it. Both doctors and children will benefit from medical practice that accepts and recognizes a level of medical concern expressed in terms of reasonable medical certainty (Faller, 2009). A medical diagnosis of child sexual abuse can be a referenceRead MoreEffects Of Childhood Sexual Abuse On Children1282 Words   |  6 PagesChildhood Sexual Abuse is dependent in many ways depending on the type of and severity of the abuse. Some of these factors include: age of child when abuse first occurred, how long the abuse lasted, developmental stage of the child, relationship of the abuse to the child, whether forces was used to ensure the child’s participation, degree of shame or guilt experienced by the child, reaction of the child parent(s) and other professionals and other professionals if and when the child reveals the abuse orRead MoreChildhood Sexual Abuse And Its Effects On Children Essay1754 Words   |  8 Pages Childhood sexual abuse has long been researched for both its short-term and long-term effects on its victims. Sexual abuse is defined as any sexual act that is done on a child through coercion, and causes lasting psychological impact (Hall Hall, 201 1). Given the importance of psychological development throughout childhood, sexual abuse can hinder the mental health of its victims through the occurrence of other psychiatric disorders. While children should be growing into mentally healthy adults

Sociology as a Science Essay - 1149 Words

Sociology emerged in the eighteenth century after a period of intense cultural, social and economic changes. As people began to try to understand these changes, there came a period called the Enlightenment. This is also considered by Hamilton (1992) to be a â€Å"time characterised by the development of distinctively modern forms of thought about society and the realm of the social.† The Enlightenment encouraged a new way of thinking marked by application of reason, experience and experiment to the natural and social world. Sociologists approached the study of society and change by using scientific means as they were inspired by the recognition of the value of scientific principles and procedures.†¦show more content†¦They believe that sociology is a science as it is based on the principles advocated by the early scientists and shares common assumptions. Positivist strongly believe that only science can provide an objective truth or facts, and a good example of this i s Durkheim’s study of suicide, in which he proved that sociology can relate to scientific topics. The metanarrative of science which existed in the past, to a certain extent shows how it was used by early sociologists as a conceptual framework for their work, therefore adopting science as it was considered to offer more scope than religion. Auguste Comte is considered the founding figure of positivism, and was inspired by the need to make sense of the rapid social change brought about by the industrial, agricultural and political revolutions taking place across Europe. As they believe that human behaviour is determined by social constructions beyond their control such as laws and social facts, positivists claim these are a product of the way in which societies are organised. Therefore, they believe that sociology should be a scientific discipline based on logic and methods of the natural sciences. When positivist sociologists collect information and data from the social world , they usually do so with a hypothetico-deductive approach, which is considered aShow MoreRelatedIs Sociology a Science1655 Words   |  7 Pagesâ€Å"The study of sociology cannot and should not be seen as scientific† To what extent do sociological arguments and evidence support this view? (33 marks) The debate about whether sociology can be represented as a science has existed for many years. Comte; who first used the word sociology argued that sociology should be based on the methodology of the natural sciences. He argues that the application of natural science methodology to the study of society would produce a ‘positive science of society’Read MoreSociology : Social Science And Sociology1386 Words   |  6 Pagesto the history of sociology, it was the nineteenth century that sociology emerged, with the word ‘ sociology ’ appeared in the Cours de philosophie Positive Book 4[ Auguste Comte,1838 Cours de philosophie Positive] by Comte in 1838. The social forces, however, were complicated actually, which included both social, economical, cultural and even a little bit of political or religious elements. This essay explains these factors in the following part. 2.1 Social Science and Sociology The philosophesRead MoreIs Sociology a Science? Essay1956 Words   |  8 PagesBy the definition, science is the intellectual and practical activity encompassing the systematic study of the structure and behavior of the physical and natural world through observation and experiment (Oxford dictionary). This crude definition is elaborated further by a world-famous sociologist Anthony Giddens as ‘the scientific study of human social life, groups, and societies. It is dazzling and compelling enterprise, as its subject matter is our own behavior as social beings. The scope of sociologicalRead MoreSociology : A Social Science850 Words   |  4 Pages The field of sociology is vastly different than other disciplines. When we look at social problems, sociology looks deep into the problem to find the basis relaying back to the relationship between individuals and society. â€Å"As a social science, sociology offers an objective and systematic approach to understanding the causes of s ocial problems.† (Leon-Guerrero, 2014, p 5) When we look at determining which social problems are significant or not, we rely on social constructionism. Social constructionismRead MoreSociology and Other Sciences7090 Words   |  29 PagesSOCIOLOGY AND OTHER SCIENCES Sociology deals with society [people];how people interact, their culture, norms, values just like other social sciences like psychology, economics, psychology which also deal with people and how they behave, their mental processes. There is also a relationship between sociology and economics which is another social science. economics deals with the production of goods and services and how they are distributed to people just like sociology which also consider how theRead MoreSociology : Science As X3860 Words   |  16 PagesDecember 19, 2014 Sociology 191V – Science As X Science as â€Å"The Normalizer† I have not lived in a society where homosexuality is not visible and a popular topic in both the scientific and sociological community. Growing up in Los Angeles meant that I was exposed to a culture that, in general, allowed the homosexual population to classify themselves differently and pursue their desired lifestyles, but I had never really considered how much gay presence has changed. Studying sociology at UCLA has introducedRead MoreSociology : The Science Of Society2944 Words   |  12 PagesSOCIOLOGY Sociology may be defined as: (1) the science of society; (2) the study of human behavior in social context; (3) the study of social interaction and groups; or (4) a systematic understanding of social interactions, organization, and change. SOCIAL INSTITUTIONS Social institutions are a system of behavioral and relationship patterns that are densely interwoven and enduring, and function across an entire company. They regulate and structure the behavior of individuals by way of their normativeRead MoreEssay on Sociology and Social Sciences1144 Words   |  5 Pagesï » ¿The Social Sciences Complete and submit this assignment by the due date to receive full credit. (7 points) 1. Rank the seven social sciences (anthropology, economics, geography, history, political science, psychology, and sociology) according to what you believe is their importance and influence on the people in a modern society. Answer: 1.Psychology (How humans think influences most, if not all of the social sciences.)   2.Sociology (This helps figure out how society thinks. If you understandRead MoreSociology and The Natural Sciences Essay1067 Words   |  5 PagesSociology is the study of society as well as the pursuit of knowledge regarding human social activities however, the entity’s legitimacy as a science is a concept worth discussion. Although sociology is different at face value than the natural sciences, the two possess fundamental similarities by which problems are recognized and explained. With the explanation of why sociology is a science, the next step would be to specify what type of science sociology is and how it relates to the natural sciencesRead MoreEmile Durkheim and The Science of Sociology Essay1294 Words   |  6 Pagesa long family line of rabbis, he had planned to follow in that profession. Durkheim was known as the Father of Sociology. He was a liberal, a modernist, and a nationalist. He was a very ambitious man; this ambition was illustrated by the accomplishme nts he made over the course of his life. During the conflict surrounding the Dreyfus Affair, Durkheim used the new field of sociology to try to make sense of society and the world around him. The Dreyfus Affair was a government cover up framing

Marketing Tactics and Business Export

Question: Describe about the Marketing Tactics and Business Export. Answer: What service aspects, and additional complimentary service areas, would you develop given your target market section (i.e. 24/7, individual personal trainers, spa and sauna services, etc.)? The service aspect along with complimentary service that would enhance target market section is as follows; Discount vouchers for repeated service. A customer opting for repeated services can get discount vouchers for the same from next time. Club card for availing privileged services. The company can make a loyalty club card that delivers value to customers in terms of points or point redemption at other outlets of other stores(Studio Retrieved on 23rd November 2016). Promotional coupons for add on services, as 10% off for first service and thereafter 15% off on consecutive services. This will further attract customers to avail repeated services. Additional services by clubbing. Providing customers add on service with traditional services as free message with physiotherapy and so on. The company can offer beauty care services which are traditionally offered by salons. Pick-up and drop services for regular customers Promotional strategies by telephone calling regular customers during periods of sale or heavy discounts. This will help gain attention of customers and they will feel valued from the company. Prolong services from standard time. This means to increase service times for a particular service to enhance customer satisfaction levels. This will highly surprise the customer who will have expectation that the service will end in a particular period of time but on receiving prolonged time, customer will be attracted(Navarro 2010). Deliver services by individual trainer at residents of individuals. This will help targeting a lot of customers who cannot travel to the company or does not want to travel. They will be delighted to receive such services from the company at affordable rates clubbed with other offers. References Navarro, A., Losada, F., Ruzo, E. and Dez, J.A., 2010. Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance.Journal of world business,45(1), pp.49-58. Studio, TP Retrieved on 23rd November 2016, 'Customer Service', https://www.thepilatesstudio.co.nz/#about-marquee.